Submission for a logo competition for the new yearly logo of UAL's snow club. 

I wanted to capture the flying sensation of skiing with the simplicity of the strokes and bring warmth to the usual winter tones with a sunset hue that works to highlight the soft blues of the mountain.

The new logo is elegant and works well across a variety of touchpoints, is easily recognisable from afar and works with a sans serif typography to accompany the modern look of the icon. Original and innovative, the logo was chosen as a finalist in the competition.