La Parma

brand concept design
self-initiated

"La Parma" had an overcrowded design and non-existent brand identity which didn't reflect the quality of their wood-fired oven pizzas.

A quick self-initiated project to rebrand a local pizza restaurant, focusing on friendly and easygoing service that's not hard on the wallet. The soft-edged typography and playful imagery allow "La Parma" to truly show its potential, focusing on a colour palette that reflects Italy's beloved cuisine.

I pitched this project in person to the manager at the restaurant and they're currently taking it under consideration.